Samsung Galaxy S25 AI Smartphone, Icy Blue, Galaxy AI, 12GB Memory, 128GB Storage, 50MP Camera

• Galaxy AI: Ring in the next era of mobile AI with an AI companion who's one step ahead of your every need, Just let natural conversation guide the way to checking off everyday tasks with ease ¹ ² ³ ⁴ ⁵
• Design: Meet Galaxy S25, A sleek, premium design wrapped in a strong aluminium frame with an immersive screen, sophisticated camera & now slimmed down for a more comfortable grip ⁶ ⁷
• Camera: Our ProVisual Engine is now boosted by our powerful processor, Experience our advanced creative system for capturing, viewing & editing that you have to see to believe ⁶ ⁸
• Performance & Battery: The most powerful processor for Galaxy offers improved real-time ray tracing & Vulkan optimisation for ultra-smooth, immersive gameplay, Thanks to our mDNIe technology, battery usage time is enhanced for you to enjoy ⁹ ¹⁰ ¹¹ ¹² ¹³
• One UI: Get direct access to your Now Brief alerts, music, timer and more from the all-new Now Bar without having to unlock your phone, Combined with customisable widgets, this interface is built to suit you ¹⁴

Now Brief
Personalised briefings for your day
Get personalised briefings throughout the day from the all-new Now Brief. Start your morning with a run-down of the day ahead. Then recap on the day's events in the evening with daily activity insights. ¹⁶

Privacy
Personal data stays personal
The Personal Data Engine combines and processes your primary data and provides tailored suggestions. It encrypts this data and saves it on your device with Knox Vault, making it inaccessible to anyone else.

ProVisual Engine
The most advanced ProVisual Engine
Our ProVisual Engine is now boosted by our powerful processor. Experience our advanced creative system for capturing, viewing and editing that you have to see to believe. ⁶ ⁸

Nightography video
Unrivalled Nightography video. Less noise, more clarity
Now you can shoot in improved 10-bit HDR for a more stunning videography experience. Our advanced AP also delivers more precise noise removal meaning you won't have to worry about grainy night footage again. ⁶ ¹⁷

Portrait
Look your best in every light
We see you. And so does our camera with enhanced Object-aware Engine that can adapt to various lighting environments. Capture skin tones and textures exactly as your eyes see them.¹⁷

AP
The most powerful processor custom-made for Galaxy
CPU 45 % enhanced processing
GPU 48 % more powerful graphics
NPU 68 % faster AI performance ⁹ ¹⁰ ¹¹

One UI
Now Bar
Get Now Briefs at a glance from the all-new Now Bar. Directly access Now Brief and more from the new Now Bar.

One UI
Widget
The new home screen is yours to control with highly-customisable layouts and redesigned widgets.¹⁴

One UI
Notification
See what's in action right now. Live notifications let you monitor on-going activities such as timers and voice recordings on the Now Bar, status bar or even at the top of your regular notification panel.

1. Samsung Account login may be required to use certain Samsung AI features. 2. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. 3. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. 4. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. 5. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. 6. Compared to previous models. 7. Armour Aluminium Frame does not include volume and side keys or SIM tray. 8. Optical quality zoom is enabled by the Adaptive Pixel sensor. 3x distance is optical zoom. 2x distance is optical quality zoom. 9. Compared to Galaxy S24. 10. AP performance improvements apply to Galaxy S25 and are compared to Galaxy S24. Actual performance will depend on user environment, conditions and pre-installed software and applications. 11. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.12. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and many other factors.13. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 3885 mAh for Galaxy S25.14. Some functional widgets may require a network connection and/or Samsung Account login. Availability of functions supported within the apps may vary by country. 15. Gemini is a part of Google LLC. Results for illustrative purposes. Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed. 16. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user's intent. Calendar notification is available only if Samsung Calendar is installed and compatible with calendar apps that utilize Android calendar databases. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.17. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.18. Results for illustrative purposes. Requires internet connection and Google account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.19. Memory specifications and availability of storage options may vary depending on country or carrier.20. Actual storage availability may vary depending on pre-installed software. 21. Knox Matrix is supported on Galaxy smartphones and tablets One UI 7.0 or above. Availability may vary by country or region. 22. Galaxy S25 does not include travel adapter.